From Risk to ROI: How Strategic Moderation Drives Pharma Marketing Results

Marketing
Join industry experts Jason Liebowitz and Pamela Flores as they explore how content moderation goes far beyond brand protection and AE detection — fueling content strategy, driving authentic engagement and delivering real marketing ROI.

    Learn how to harness user-generated content, turn real conversations into creative ones and support customer journeys with strategic moderation insights. Includes practical examples, case studies and live Q&A. Key Takeaways:
    • Effective content moderation provides more than brand and regulatory protection, it informs marketing and business decisions.
    • Alignment with MLR and PV to ensure that a process is in place
    • A comprehensive moderation process can support and augment all aspects of digital marketing (social, influencer, DSA, HCP and patient).
    About LiveWorld LiveWorld is a social-first digital agency that unlocks the full potential of social media to transform customer relationships through integrated compliance, engagement and insight solutions. We specialize in bold, strategy-led creative, integrated compliance, social media marketing and content moderation. Our solutions blend human touch with digital expertise to activate engagement, ensure brand safety and deliver meaningful insights. Speakers:
    • Jason Liebowitz, VP, moderation business, LiveWorld
    • Pamela Flores, Account director, LiveWorld