Marketing organizations have become trapped in a codependent cycle with inflexible technology stacks that hinder customer-centric growth. Christian Monberg, CTO and Head of Products at Zeta Global explains why CMOs often struggle with fragmented data, rigid platforms, and bolt-on AI tools that fail to meet modern marketing demands.
Success requires shifting focus from centralized data to real-time connectivity, and from vendors to adaptable, outcome-driven partners.
Learn why:
- CMOs face underinvestment in marketing tech and overinvestment in misaligned data systems.
- Rigid platforms and disconnected tools prevent cohesive customer experiences.
- AI adoption requires cultural change, not just new tools.
- Real-time, modular, standards-based solutions are key to agility.
- Success depends on strategic partners, not just software vendors.