Author: martechexperts

Your customers expect AI-powered experience. However, without clean, connected, and governed data, it’s not possible. That’s why a powerful CDP

To better understand practitioners’ views on managing and using security data, Techstrong Research surveyed cybersecurity professionals to assess the state

You may not close a sale until your sales representative sits face-to-face with prospects. Don’t let your company’s inability to set

This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand

Accounts buy, but it’s the people – stakeholders, decision makers & influencers – who decide. Marketing Intelligence empowers B2B sales

Marketing automation delivers great promise for BtoB marketing, but it also carries a significant burden: The requirement for a deep

In this informative guide from InsideUp, the E-mail Marketing Services information experts, you will learn how to select the best

According to a report by Marketo, when leads that are not immediately sales ready are properly nurtured, “they are three

Nurtured leads convert 150% more than unnurtured leads. Use this free worksheet to improve your email campaigns and start converting

This white paper provides everything you need to build a business case for customer data management, including: What organizational data